World thought leaders in High Performance

Cookie Statement

This Cookie Statement describes the cookies that Center for Organizational Performance BV (hereafter: “HPO Center BV” or “we” and “us”) uses via the website and for which purpose these cookies are used.

What are cookies?

Cookies are small pieces of (text) information which, when you visit a website, are sent to your browser and then stored on the hard disk or in the memory of your computer, tablet or mobile phone (hereinafter: “Device”). The cookies placed via the Website can not damage your Device or the files stored on it.

Which cookies does this website use?

At a number of cookies are used to guarantee the proper functioning of the website. For example, this may involve tracking user settings and preferences.

Name Functionality Domain Termination
PHPSESSID Contains a reference to a session stored on the web server. No information is stored in the user’s browser and this cookie can only be used by the current website. After visit
_icl_current_language Stores the current language of the website Unknown
wpml_browser_redirect_test Test if cookies are enabled Unknow
cookie_notice_accepted Will be placed when the visitor gives permission for the use of cookies. 6 months

Google Analytics uses Google Analytics on this website, a web analysis service offered by Google Inc. (“Google”).

Google Analytics uses “analytical cookies” (text files placed on your computer) to help analyze the use of the website. With this information can improve the quality and effectiveness of its website.

For the use of these analytical cookies, it is not required to first request permission from website visitors, provided complies with the 4 steps as they are included in the manual privacy-friendly setting of Google Analytics. meets the above 4 steps and informs you about this as follows:

  • has signed a processor agreement with Google;
  • has Google Analytics privacy-friendly, meaning that the information is anonymised as much as possible. The IP address consists of 4 so-called octets of 3 digits each. has chosen to mask the last octet of the IP address;
  • has set the option “share data with Google” in the standard settings of Google Analytics. This means that the collected information is not shared with Google or others. has also not allowed Google to use the obtained information for other Google services.
  • informs visitors on its website about the use of Google Analytics.
    Read more about Google Analytics

Read more about Google Analytics

Name Functionality Domain Termination
__utma Used to distinguish users and sessions. The cookie is created when the javascript library is executed and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics. 2 years
__utmb The cookie is created when the javascript library is executed and no existing __utmb cookies exist. The cookie is updated every time data is sent to Google Analytics. 30 minutes
__utmc Used for interoperability with urchin.js. Historically, this cookie worked with the __utmb cookie to determine if the user was participating in a new session / visit. after visit
__utmt Used to slow down request speed 10 minutes
__utmz For following traffic sources and navigation 6 months


The articles and videos you view on our website can be shared via buttons via social media. The use of these buttons uses AddThis and cookies from the social media parties, so that they recognize you the moment you want to share an article or video.

AddThis is a service of the American company Clearspring Technologies. For AddThis the privacy rules of AddThis apply:  privacy rules of  AddThis.

Name Functionality Domain Termination
loc unknown unknown
mus unknown unknown
uid unknown unknown
uvc unknown unknown
_ga unknown unknown
_gid unknown unknown
_utmx unknown unknown
_utmxx unknown unknown
ssc unknown unknown


Cookies that are set when videos are included on this site via YouTube.

Name Functionality Domain Termination
GPS Youtube GPS location for mobile devices 1 day
PREF Used by YouTube (Google) by saving preferences and other unspecified purposes 2 years
VISITOR_INFO1_LIVE Used by YouTube (Google) by storing preferences and other unspecified purposes. 7 months
YSC Used by YouTube (Google) by storing preferences and other unspecified purposes. After visit

For more information check the Google Privacy Policy.

Privacy Statement

It is possible that the information collected by means of a cookie contains personal data. If that is the case, the Privacy Statement of Direction Europe BV also applies to the processing of these personal data. The Privacy Statement can be found on this page.


This Cookie Statement can be changed. Changes to this Cookie Statement will be made known via the Website.


If you have any questions about this Cookie Statement, please send a message to