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Refining the HPO blueprint for Thailand's unique business landscape

This Quick Insight discusses the adaption of the HPO framework to Thailand’s distinct business environment. It examines the dynamic challenges Thai organizations face, from political shifts to the rise of social media and corporate social responsibility. While the HPO framework is a model for consistent excellence, the article emphasizes the need for its customization in the Thai context. Essential for business leaders, consultants, and academics, it offers insights on how the HPO framework can serve as a strategic tool for Thai leaders, preparing them for future challenges.

“While the HPO Framework offers a robust scaffold validated by scientific research, it is not a one-size-fits-all prescription. It provides a clear direction on “what” needs enhancement but remains silent on the “how” to enhance.”

— André de Waal


  1. The evolving landscape for Thai businesses: The changing dynamics for Thai enterprises are influenced by a myriad of factors such as political shifts, the prominence of social media, and a heightened focus on corporate social responsibility. To navigate these challenges, businesses will need a unique edge, strategic alliances, and a heightened focus on customer satisfaction.
  2. Essence of the HPO Framework: The High-Performance Organization (HPO) framework is a model for consistent excellence. Derived from extensive research, it identifies five pivotal factors: Management Quality, Openness and Action-Orientation, Long-term Orientation, Continuous Improvement and Renewal, and Employee Quality, all of which are supported by 35 specific characteristics.
  3. Validation and customization of HPO for Thailand: The research underlines a strong correlation between the HPO framework and improved organizational outcomes. The framework acts as a compass, and is guiding but not prescribing. However, applying the framework to the Thai business landscape required tailoring, especially regarding attributes of long-term orientation.
  4. HPO’s Global relevance and versatility: Despite cultural and business nuances in Thailand, for international comparisons, the original HPO model retains its relevance. This underlines the adaptability and global applicability of the HPO framework.
  5. Future implications for Thai Organizations: The HPO framework emerges as a strategic tool for Thai business leaders. Its structure and insights aid them in molding superior and resilient organizations. The model stands as a beacon for these enterprises, preparing them to confront and overcome the multifaceted challenges ahead.

Read (and share with your colleagues) the HPO Quick Insight ‘FROM GLOBAL PRINCIPLES TO LOCAL PRACTICE – Refining the HPO blueprint for Thailand’s unique business landscape’ via this link.


Then insight is essential. Our HPO diagnosis, consisting of a short validated questionnaire based on the HPO framework and in-depth interviews, provides you with this insight. You will get a clear picture of the current situation within your organization or department and receive practical improvement themes that managers and employees can tackle together.

Why is this so important? Because organizations that apply the HPO framework achieve demonstrably better results. Employees feel more responsible and are more focused on improvement, leading to higher productivity and ultimately better financial results. The organization as a whole becomes more focused and disciplined, resulting in a strong reputation for quality.

Working on becoming a High Performance Organization is not only effective but also inspiring and energizing. It's an opportunity to grow and flourish with your team, both professionally and personally. Take the first step today on the path to (even) better results and a work environment where everyone engages with pleasure and passion.

Contact Marco Schreurs and experience the power of the HPO framework for yourself.